Concept

Matcha, a superfood that originated in Japan, is gaining a great deal of attention from around the world.

Traditionally, matcha has been seen as something to be enjoyed quietly at tea ceremonies, but in recent years, not only is it rich in nutrients, but the act of preparing and drinking matcha itself is seen as a way to meditate and relax, and incorporating it into everyday life has been gaining popularity around the world as a beautiful lifestyle.

Wabi Sabi Grain is a Japanese brand that aims to incorporate the culture that embodies "thanks and prayer to nature," which has been important to the Japanese since ancient times, into the modern era. Wabi Sabi Grain offers products that will soothe your soul in everyday moments and as a way to show hospitality to your loved ones on special occasions. Like a talisman of health and prosperity, our aim is for our products to be a part of our daily lives, enriching our minds and bodies.

Representative

Naomi Kamiyama, Chief Representative of K.K. Ritsuen: In 2013, I launched Japan Meet Up, a Japanese cultural experience in New York City. The tea ceremony, kimono dressing and Japanese food experiences became popular with the local people. In 2018, I began importing and promoting Japanese matcha tea in Bangkok. I returned to Japan in 2020 to provide tea ceremony training to cafes and restaurants throughout Japan and to offer matcha tea menus. Ritsuen is currently working as a producer of numerous powdered green tea brands, and convey the spirit of hospitality, gratitude, and respect for things that is the essence of Japanese culture as a tea master and miko (shrine priestess). In 2025, the company launched Wabi Sabi Grain, a brand of organic matcha and rice to protect the blessings of Japan and its farmers, providing products, tea ceremonies, and training for domestic and inbound customers, restaurants, and hotels. Ritsuen also provides support for overseas companies, such as OEM matcha products. In the future, the company plans to develop its activities with a view to managing tea gardens and rice paddies. In addition, as the shrine priestess CEO, I have been well received for promoting Shintoism on TikTok and YouTube.

The origin of Wabi Sabi Grain

Wabi Sabi: The Beauty of Imperfection, Tea Ceremony, Matcha

Grain: Bountiful harvests

The Japanese worshipped bountiful harvests, mythology, and rice. We cherish the Japanese spirituality passed down from our ancestors through the dissemination of matcha. Also, every year during the rice harvest season, which is believed to have been passed down to Japan by the gods, shrines and palaces throughout the country still hold annual events to offer prayers to the gods for a bountiful harvest. We wish happiness to those who pick up our products and connect with people around the world by promoting Wabi Sabi Grain, which expresses our gratitude to the gods, farmers, people, and the bonds between people and the gods, with a popular health food, and rice, which is essential to Japan.